Your logo, brochure, restaurant menu, or flyer – anything used to promote your business,

When the final project deliverable is a printed product, such as a brochure or flyer…

The designer retains ownership of the original design. This means you cannot copy or modify the design or layout of the brochure, for example, if you wanted to turn it into a banner image for your website. You would need to hire the designer again to do that for you.

The designer also owns all the working files, including preliminary sketches and Adobe InDesign files. So if you wanted to make changes to the brochure before reprinting, you would need to either hire the designer again to do that for you, or purchase the InDesign file from them if you’d like to work with another designer.